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Automation Hero will track how you use the emails (e.g., at what time you open which part of the emails) sent by Automation Hero. If you have provided a separate declaration of consent that cookies for tracking your usage of the website and/or apps may be placed on your device, Automation Hero will also connect the information about your use of Automation Hero’s websites and apps (e.g., which information you open) collected by the tracking cookie to such information in so far as possible. Automation Hero will analyze such information, to identify your interests and preferences and to communicate with you in a more personalized and effective way, e.g. by providing information that you are likely interested in, like information on new technologies or products of the Automation Hero group that are likely relevant to you.